Social Media Strategy
Social media is not just about launching a community or a Facebook page. There needs to be a strategic plan to ensure success. Through its experience building online communities and working with some of the world’s largest brands, Martech can provide an action plan to raise awareness, drive engagement and create revenue opportunities through social media.
Martech has created a five step guide for creating a social media strategy which it calls Martography. The five steps used in Martography to create a strategy are:
- Research & Analysis
- Goals and Targets
- Engagement
- Metrics and Measurement
- Implementation
These five steps will be used by our strategy team to evaluate and develop a strategic plan for your organisation. If you would like to have a discussion with a member of our team about your social media strategy, please contact us.
Social Media Technology
Martech offer a variety of social media technologies. It can build online communities using its proprietary social networking platform M.Social. Martech also create Facebook pages and applications to drive engagement and build brand awareness.
Utilising the latest social media tools, Martech can work with organisations to integrate new functionality into their existing websites. New features can include Facebook Connect, Twitter feeds, blogs, commenting, rating, sharing and recommending.
Martech’s mobile team can build mobile sites and applications for a variety of platforms including iPhone, iPad, Android and Blackberry.
Its experienced and dedicated team will work with clients to create bespoke solutions using the latest technologies that will drive engagement, raise awareness and generate business.
Community Management
As a leader in developing online communities, Martech can provide its clients with community managers to help raise awareness, increase engagement, develop relationships and create revenue opportunities.
Martech have built up a team of communication experts who can help manage communities, create content and run marketing initiatives.
Martech community managers have an in depth knowledge of social media and how to drive sign ups and engagement. They will create initiatives and make recommendations that will build your community.
If you have your own community and require a talented and commercially minded community manager please get in touch for a chat.
Social Media Training & Education
To help organisations capitalise from social media, Martech run training sessions for companies wanting to educate their staff in social media.
Our Social Media trainer has had a very successful career in digital marketing and has been working in social media for the past four years. Through their experience they have developed a substantial knowledge of social media and how it can be utilised by organisations to increase engagement and generate revenue.
Our training sessions take place at your office and last one day. If you or your company would like to know how to use the fastest media platform of the twenty first century, please get in contact.
Social Media Policy
Social media is now a major part of the marketing mix and provides organisations with a new way to communicate and engage with its customers. Social media is being used to gather information, see how customers act and what they do. What information can be used and what privacy levels must be implemented are issues currently being questioned.
Companies wishing to utilise social media must protect themselves legally and implement a social media policy that meets all the legal requirements and protects their business.
Through its strategic alliance with a leading London law firm, Martech has created a variety of social media policies that organisations and brands can use that will protect their interests. These policies also define the rights of their customers. If you are yet to implement a social media policy and would like further information about this service please contact us.