M.Social
M.Social is a fully customisable social networking platform enabling organisations to create online communities, branded social networks, fan zones, passion sites and social intranets. By owning your own social environment, organisations will increase engagement, develop relationships, benefit from free user generated content and generate new business.
The M.Social platform can be added as a channel on an existing site or be fully independent. The M.Social platform provides a variety of unique tools including:
- Closed or open network
- Integrated content management system
- Fully integrated loyalty program
- Text and SMS registrations
- API library
- Integration across multiple social sites including Facebook, Twitter and YouTube
The M.Social platform is currently being used across a variety of sectors.
Publishers
Utilising the M.Social platform provides publishers with a new tool to engage readers and increase advertising revenue. Whether the platform is added as a channel or replaces the complete site, it enables the publisher to build an online community of likeminded people, engage with their audience, increase page impressions and generate additional revenue.
Brands
A branded social network enables brands to aggregate their biggest fans on a dedicated social network. Here they can engage with their customers, seek feedback and suggestions, build their customer database, develop relationships and find brand ambassadors. A branded social network can be identified as an exclusive club that compliments other social media activity.
Sport
Sports fans are some of the most passionate supporters in the world. By creating Fan Zones, sporting teams and clubs can build their fan base, develop relationships, communicate directly and offer exclusive offers to their fans. Fan Zones also enable sporting teams to offer additional exposure to sponsors and corporate suppliers. Collectively these create new revenue opportunities.
Retailers
Some retailers can create online communities around the products that they sell. Outdoor specialists or cycling specialists are examples of retailers that could utilise an online community or branded network to add value to their customers. Creating a community of likeminded people will build their customer base, raise awareness, add value and generate sales.
Internal
By implementing a social internal communications solution, businesses and organisations can keep in touch with their people and help improve productivity. The ability to network with colleagues or fellow students, share information, seek advice, collaborate on projects and form interest groups will ensure work is produced more efficiently.
Features
The M.Social platform provides both members and administrators with a variety of functionality and tools.
Member Functionality
- Create a profile
- Invite friends
- Update status
- Upload photos, videos and blogs
- Participate on forums
- Create and join groups
- Create and join events
- Send messages
- Enter competitions
- Live chat
- Select from a variety of privacy settings
- Link with other social media accounts
Administrator Functionality
- Upload content via an integrated CMS
- Moderate the site
- Edit and delete user generated content
- Manage members
- Add administrators
- Create multiple administrator permissions
- Send out communication via M.Direct, Martech’s email marketing tool
- Create forum categories
- Create featured member channels
- Create polls
- Create competitions
- View member activity
- View site analytics