Martech Social launches a new Twitter application
June 23, 2010
Martech Social, the social media specialist is delighted to announce the launch of mytownlive.co.uk. The site, built for Information Britain, aggregates tweets on different towns and enables visitors to the site, to see what is happening in their town – live. It is currently in beta and will be closely monitored over the next few months.
The site is built using Martech Social's twitter application M.Tweet. M.Tweet is a twitter indexing application that allows site administrators to select a variety of key words and terms and index all tweets associated with those terms and words. Site administrators can also utilise the administration module to select featured tweeters whose tweets can be highlighted.
Visitors to the site login using their twitter login details, add new tweets and reply to other tweeters. Nicholas Watts, Technical Director of Martech Social said "M.Tweet is a great addition to our product range. The technology is easily adaptable and can be modified to suit most sectors."
Simon Larcey, Managing Director of Martech Social said "This is another product we can offer a variety of clients. We continue to develop technologies that can help organisations increase their audience and customers by social media. Twitter is proving a very effective marketing tool and our latest solution will help brands and organisation capitalise from Twitter."