Facebook:
Cotswold Outdoor Merry Mixup

Our relationship with Cotswold Outdoor began in 2009 with the launch of their online community (community.cotswoldoutdoor.com).

In the run up to Xmas 2011, Cotswold wanted an initiative to increase their Facebook fan base of 1,200 fans and asked us to provide them with a solution.

We created a daily puzzle competition. Times for each fan were recorded and shared with their friends through automated status updates. We also displayed a leader board of the fastest completion times to add a competitive element.

There was a daily prize and an overall winner. The Merry Mix Up competition ran for 7 weeks and substantially increased their fan base:

• 8752 new Facebook fans
• 39,794 competition entries
• Viral reach of 1,975,894 people
• 66,600 page tab views