Social Media to be a cornerstone of 2012 US Elections
November 14, 2011 by Martech Social
The US elections of 2008,
and the success of Barack Obama, highlighted how social media and social
networks could help connect and inspire an audience. After the success of Obama, almost every
business blog was publishing, 'lessons to be learned from Obama's use of Social
Media.' Now, the US 2012 Presidential Race kicks off with social media, yet
again, in the spotlight.
This time, in addition to Facebook, YouTube and Twitter, we have a new
name. Tumblr. Actually, not that new but one that will get a lot more famous by
the end of 2012. Tumblr is a cross between a blogging platform like Wordpress,
and a social network like Twitter.
With 60m users globally it is no threat to Facebook but has seen success with
fashion brands including TopShop using the service.
Offering the ability to post images, video and text a 'Tumblog' also makes it
easy to share within the Tumblr environment, with links to wider social
networks.
Tumblr is not new, and not right for every brand or campaign. What is in little
doubt, is the fact we'll be hearing a lot more about it!
www.tumblr.com